De La Nike

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Nike does it all, sneakers to music.  That’s right my ill-informed friend, MUSIC! And if Nike is going to do something, they go legendary. Which is why Nike commissioned the legendary hip hop trio of De La Soul for an exclusive release.  To commemorate the 20th anniversary of 3 Feet and Rising (which was the bases for Nike and De La Soul’s first collab) the two have released ARE YOU IN?: Nike+ Original Run, De La Soul’s first material released in 5 years.  The album is only available through iTunes for $9.99 and is part of the continuing series of releases through the “Nike+ Sports Music” section on iTunes.

ARE YOU IN: Nike+ Original Run, with production by the Chicago based DJ/production duo Flosstradamus, is an album written specifically with runners in mind, but can be enjoyed by all listeners. In a recent interview about the Nike project, Posdnuos explained, “When we first heard about this project we were psyched on the challenge. We pride ourselves on being able to get bodies moving, so it was cool to do it with a specific goal in mind – giving runners the sonic fuel to clock some miles.”