For this season we gathered our typical motley crew of characters and took them to the beach to have some fun and to give you a first look at our Summer 2010 collection. Cotton tank tops, camouflage printed v-necks, nylon trunk style shorts, button-ups, and t-shirts abound in the new line.

Photo Credit: Ruth Swanson  – http://www.ruthswansonphoto.com/

THE GREAT:

SHOP HERE

Check out the hits and misses from this season:

THE GOOD:

Gear is just right for summer

We feeling this jawn right here, but a word for the hot headed – you cannot beat down anyone in those kicks… those are for prancing

THE BAD:

Word, ya’ll gonna have a bootleg Drake in this?

Umm, this outfit isn’t okay, EVER

WTF:

Homie’s Face says it all