|
Categories » ‘FASHION’10 Deep Clothing – Summer 2010, The Good, Great, WTF? & BadJune 30th, 2010 by The Ovun Fashion Dept.For this season we gathered our typical motley crew of characters and took them to the beach to have some fun and to give you a first look at our Summer 2010 collection. Cotton tank tops, camouflage printed v-necks, nylon trunk style shorts, button-ups, and t-shirts abound in the new line. Photo Credit: Ruth Swanson – http://www.ruthswansonphoto.com/
THE GREAT:
Check out the hits and misses from this season: SNEAK PEEK – Snap Back Fresh – June 2010 – Dope CoutureJune 16th, 2010 by The Ovun Fashion Dept.Too Hot for fitteds? Try a Fresh – SNAP BACK from the folks at Dope Couture: Elmer Fudd Would Be ProudJuly 27th, 2009 by The Ovun Fashion Dept.During the fashion weeks that seem to crop up once a month, I usually tend to stay away from the fashion blogs and just aimlessly roam the internet until I’m arguing with random juveniles on youtube about the authenticity of a video. The reason being is I, and you the readers, aren’t really interested in what Louis Vuitton, Gucci or whoever are showcasing, and for few reasons; most of us can’t even afford a pair of draws from these brands let alone something with more material, the runway shows are usually a bit excessive and display clothing that is utterly outrageous and can’t even be worn on our streets and the “I can’t afford it” factor should be mentioned one-mo-gin. These runway shows however do play an integral role in the fashion realm. Designers that are looked upon as the kingpins of fashion showcase their latest collections for the world to see, giving us insight on upcoming trends. These trends can be something as little as a fabric that will end up being used by many different brands during a specific season or as big as a color scheme that will be seen on the shelves of most brands, kingpins and small time dealers alike. So I bent the truth a little baby bit. I don’t stay completely away from the blogs during fashion week, I try to breeze through, seeing if I can spot an emerging trend that can potentially trickle down to us, the common folk. In doing so, I sometimes stumble across a designer that I dig and I begin to follow their work, even if I can’t afford a keychain from them. This was most definitely the case when I peeped Junya Watanabe’s fall/winter 2009 collection. Now I knew a little bit about Junya Watanabe before I seen they’re fall/winter collection, but it was just in passing as I was trying to find the release date for a pair of Jordan’s on another website that shall remain nameless. Before I explain my appreciation for this brand, I’ll drop some background knowledge about the designer; Junya Watanabe is a Japanese fashion designer who began as an apprentice during the 1980s for the mack daddy Comme des Garcons, which Junya Watanabe still distributes his brand through. Junya is renowned for using synthetic and technologically advanced textiles and fabrics to create distinctive clothing with a specific direction in mind. I mean this dude has Michelle Obama rocking his shit, and we all know how fly Michelle gets.
Junya Watanabe is kind of a kingpin brand, so I won’t have anything of his in my closet for a little while, but he does deserve mucho respect for his designs. For his fall/winter 2009 collection he drew inspiration from the American “sports” of hunting and fishing, taking traditional clothing worn during the hunt and turning them into blazers or casual jackets or visa versa, taking a tailored suit jacket and adding a hunting twist. I really enjoy when designers devote much of their collection to something particular (see Benjamin Bixby) from the real world, whether it is a time period, color or in this case the attire of a hunter in the United States. It is where fashion transforms to art, much different from the brands today, that just add an artistic graphic to a plain tee-shirt. MoonwalkersJuly 10th, 2009 by The Ovun Fashion Dept.
Unless your deaf, you probably heard that the King of Pop passed away and you’re probably glad the past few dismal weeks are coming to an end, as we are here at The Ovun. But, before everyone tries to press on, we want to pay our respects to the greatest entertainer of all time. Michael was an OG in all aspects of pop culture, not only his music had grown people passing out, but his wardrobe had fans all around the world wearing sequined gloves and bedazzled jackets. Point in case with those bad ass L.A. Gears featured above this well written post. Michael, in conjunction with L.A. Gear, released a few different pairs of sneakers throughout the early 80s, with the ones pictured being the most sought after. What I’m trying to say is that before Hov and Kanye released their own kicks, there was Michael. Before Lil Wayne was doing Gatorade commercials, Michael was burning his shit up on the set of a Pepsi commercial. Before hip hop got invited to Glastonbury, Michael had people rocking in Budapest. I can go on for days about Michael, in which my editor and I will be forced to slap box to the death, so I will wrap this up in saying we will all miss Michael, he influenced the world in so many ways, big ups and if you are looking to cop some MJ L.A. Gears you can find them here on ebay, but they are going to cost you. Sidenote: Does anyone know what’s going on with his album? Wasn’t he working on one? Is it going to drop on some 2pac shit?
Editor’s Note: And for all you classy folk, cop a pair the same brand of Penny Loafers that MJ lived in; The Bass Weejuns The Truth Behind Trilly and TrulyJune 30th, 2009 by The Ovun Fashion Dept.
Initially I was excited about the webstore launch, but that reaction was quickly consumed by a feeling of misunderstanding. As the scrolling through the webstore stopped at the final $50.00 graphic tee, I was left wanting MORE for LE$$. If this brand is the brain child of Lupe Fiasco, I expect it to exceed my expectations, and it hasn’t. The graphics were short of artistic, featuring either a Trilly & Truly script or the lightning bolt and bones logo, making the price tag of $50.00 a bit excessive. I can’t speak on the quality of the shirts in question because I have YET to have see a T&T shirt in person, but I am hoping the quality is better than the wholesale shirts no name brands use for their screen printing. Fashion FishscaleJune 2nd, 2009 by The Ovun Fashion Dept.
The word “couture” in France has a more acclaimed meaning than it does here in the United States and when used it is not typically associated with simply a trend setting designer, but a brand that meets “well defined standards,” thus titling them “haute couture.” Haute couture is French for “high sewing” and is protected by law, with a few designers able to meet the specific criteria to gain the world-renowned label. I have no idea what entitles a brand to identify them self as an haute couture entrant, but I do have an understanding for the definition of dope! Random, but follow me on this magical school bus ride. When I say dope I do not mean the drug associated connotation that most people think of, but the adjective meaning extremely good. I don’t know about anyone else, but you are only branded “dope” by me unless you are the Beez Neez. The word couture however conjures up a more reputable definition as a clothing brand that delivers high end fashion, at a high end price. Now that you have been schooled in The Ovun’s third period English class it would seem difficult for a clothing line to be identified as both dope and couture, however an Indiana based clothing line as figured it out. Of the brand you ask the name yes? Dope Couture. Can you really ask for a more straightforward brand name? Dope Couture keeps it 100, they offer dope clothing, that by my definition is the beez neez, but at affordable pricing, playing on the word couture. Couture for this brand represents clothing designed with artistic creditability in mind and not profitability. DC wishes to deliver clothing that evokes pride in what you’re wearing and not insufficient funds fees. To Top It OffMay 14th, 2009 by The Ovun Fashion Dept.
Historians have found it hard to pinpoint the origins of headwear, yet many believe it was the first article of clothing worn by primitive man. Sounds a bit outlandish, yes, but ponder that implication for a moment. Seriously, DO IT! Hats weren’t conceived to coordinate an outfit, they were more than likely stumbled across by early man to protect themselves from the elements of the world, i.e. rain, sunlight and the occasional falling pterodactyl poop. Having said that, headwear evolved over the course of time, to be worn by religious, nobility as well as military figures to publicize their social status. But most notably headwear expanded to the realm of fashion. Jump ahead a few centuries and the generation of urban, streetwear, hip hop fashion is introduced to the masses. In our fashion community, hats have played an integral role in our appearance. From the days of snap back raiders to closets full of New Era fitteds. Okay, I guess this history lesson has gone a little too far, but it was done to prove a good point, I hope. The point being that with the rich history of headwear our community has decided to focus on a very small assortment of styles. I myself have fallen into this close-minded thinking: owning nearly ten different hats all being the same New Era design. De La NikeMay 7th, 2009 by The Ovun Fashion Dept.
Nike does it all, sneakers to music. That’s right my ill-informed friend, MUSIC! And if Nike is going to do something, they go legendary. Which is why Nike commissioned the legendary hip hop trio of De La Soul for an exclusive release. To commemorate the 20th anniversary of 3 Feet and Rising (which was the bases for Nike and De La Soul’s first collab) the two have released ARE YOU IN?: Nike+ Original Run, De La Soul’s first material released in 5 years. The album is only available through iTunes for $9.99 and is part of the continuing series of releases through the “Nike+ Sports Music” section on iTunes. ARE YOU IN: Nike+ Original Run, with production by the Chicago based DJ/production duo Flosstradamus, is an album written specifically with runners in mind, but can be enjoyed by all listeners. In a recent interview about the Nike project, Posdnuos explained, “When we first heard about this project we were psyched on the challenge. We pride ourselves on being able to get bodies moving, so it was cool to do it with a specific goal in mind – giving runners the sonic fuel to clock some miles.” Never Rollin’ DoloMay 6th, 2009 by The Ovun Fashion Dept.
10Deep by now should not need much of an introduction, especially for the avid OVUN readers, since their brand has extended all over this great planet, taking us into the next realm of streetwear. And I say this because they are not just your everyday uninventive streetwear brand, 10Deep continues to open new avenues for their own company with different textiles, exceptional quality in their garments, socially conscience graphics, as well as toys, mixtapes and pretty much anything they can put “10Deep” on. But to show that 10Deep has not forgotten where their roots lie, the Brooklyn based brand has released their spring collection known as “Nineteen Ninety-Now!“ Paying homage to the days of yester year, all the while looking to the future. 10Deep introduced a clever blend of colors, high quality cut and sew designs and even some artistic graphics atop the casual tee-shirt. The highlights of the collection are: The denim designs, with different fits for everyone at affordable prices. The button ups, continually every season maintain a first-class quality that can be worn roaming the streets or on a date with the wife. The jackets with superb cuts and even a few windbreakers if you get caught in the always changing northeast spring weather. The “Nineteen Ninety-Now!” collection makes it clear why the spring season is one of the best seasons for fashion, but I am looking forward to how 10Deep plans to reinvent themselves for the upcoming summer. This collection is currently available at 10Deep retailers and the lookbooks can be seen here. I’m on a Boat, in these streets.May 1st, 2009 by The Ovun Fashion Dept.
Fashion is all about trends. What’s hot now, what’s going to be the cool thing next season and who’s going to bootleg it like some mark ass tricks. However footwear, at least for guys, doesn’t revolve too much around trends. Occasionally guys pick up a new brand or style of shoe for their closet, but if you’re anything like me, your footwear is usually consistent. Ninety-Nine percent of the time I step out of the house I’m rocking sneakers and most of the guys I know are the same way. Why is this the case? Well they’re comfortable, light and easy to maneuver in because never know when you have to dip on someone. With all that said, I’ve discovered the latest footwear trend for men and I’m jumping on the boat (wordplay is bananas). You may be asking yourself, “what can be so hot in the streets right now?” and let me tell you, boat shoes son. All day! |
